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Clever

06Contentlead agent RemyL3

A content engine that posts what ran

The content engine is the routine that turns your ledger into posts: what ran today, what closed, what got fixed. It keeps a shelf of reels cut from real work, answers a comment keyword with a file in the DM, and sends a Sunday email written from the week. It replaces the social media freelancer who needs you to send them something.

runs on your accountsyour keysno price list

01 · 0:52

Sep 12, 2026 · @clevertheceo

Every morning I ask my AI CEO one question: what needs me today?

Ori and Clever at the mic. What ran overnight — calls, group chats, follow-ups — and the one message Clever sends at 08:00: three buckets, and anything with money in it waits for a yes.

founder briefthree bucketspodcast
DM the word CLEVERWatch on Instagram

01 · What changes

What it replaces, what it automates, what it amplifies.

Replaces

  • The social media freelancer
  • The owner filming at 11 PM
  • A content calendar nobody fills
  • Stock photos of someone else's van

Automates

  • Posting what ran, written from the ledger, on a schedule
  • The reel shelf: cuts from real jobs and real screens
  • Comment keyword to DM: a keyword in the comments sends the file
  • The Sunday email: what ran, what broke, what got fixed
  • Posting to your Google Business Profile at the same time
  • A free-files shelf so you have something to give

Amplifies

  • Your listings: the profile gets fresh posts weekly
  • Your phones and dispatch: real tickets are the content
  • Your reviews: closes become stories, with permission
  • Your voice: written in your words, approved by you

02 · How it runs

Scope, connect, run, hand over.

The same four moves as every build, in the order they happen for this one.

BUILD · CONTENT-ENGINE · L3
RUNS ON · YOUR ACCOUNTS · YOUR KEYS
  1. 01

    Scope from what you already have

    Your pages, your past posts, your photos, your ledger. We find what is honest to post and what is missing. No stock, no fake jobs.

  2. 02

    Set the shelf and the keywords

    A reel shelf and a files shelf go up. Each file gets a keyword. A comment with the keyword sends the file in a DM, automatically.

  3. 03

    Connect your accounts

    Meta Business Suite for Instagram and Facebook, your Google Business Profile, your email tool. All on your accounts.

  4. 04

    Run the weekly rhythm

    Posts from what ran, a reel from real work, the Sunday email. You approve the first batch; after that you approve only what is flagged.

  5. 05

    Hand over or manage

    The routines, the shelf and the keyword rules are yours. Keep them, or we keep the rhythm running and send you the week.

03 · Compared, plainly

Who does what, and what breaks.

No dollar figures. Coverage, ownership and what happens at 2 AM. The last row is yours to fill in.

Content Engine compared with the usual alternatives
What mattersClever buildSocial media freelancerScheduling toolDoing it yourself
Posts come from real work on the ledgerYesNoNoPartly
Runs without you sending materialYesNoNoNo
Comment keyword sends a file in the DMYesPartlyNoNo
Reel shelf cut from real screens and jobsYesPartlyNoPartly
Sunday email written from the weekYesNoNoNo
Google Business Profile posted at the same timeYesPartlyPartlyPartly
Written in your voice, approved by youYesYesNoYes
No stock photos, no invented jobsYesPartlyYesYes
Runs on your own pages and accountsYesPartlyYesYes
Keeps going when you are on a jobYesYesYesNo
Your current costper month · write it in, we never willblank, for your own figureblank, for your own figureblank, for your own figureblank, for your own figure

04 · Proof · our own fleet

This build runs on our companies today.

Read from the ledger when this page loaded. A dash means the source was down. Not measured yet means the ledger has no source for it.

content runs · 7d

0

ops_runs · category content+marketing · 7d

Sites live

0

ledger · website_url set

Connects to your accounts

Plugs into what you already pay for.

  • Instagram and Facebook page (Meta Business Suite)
  • Google Business Profile posts
  • Your ledger, the source of what ran
  • Google Workspace or your email tool, for the Sunday send
  • Your website, for the files shelf

Access is granted per account with your own tokens and can be revoked in your own settings. Nothing is shared between clients.

Where we build

Our own companies in New York and South Florida. The same rail, remotely, anywhere in the US.

FAQ

Questions about the content engine build

What does posts what ran mean?
Every post starts from something that happened on your ledger: a job that closed, a listing that got fixed, a night the phones held. Written plainly, no names, no addresses, no customer photos without permission. It is the opposite of a content calendar full of tips.
How does comment keyword to file work?
A post says: comment the word CHECKLIST and I will send it. Someone comments, the system sends the file to their DM within a minute. You get the list of who asked. It runs on Meta's own inbox automation on your page, not a third-party bot.
Do I need to film anything?
Not for the baseline. Reels are cut from real screens, real tickets and the footage you already have. If you want to be on camera, one raw take a week is plenty, and the cut is done for you.
Will it post something I did not approve?
Not at the start. You approve the first batch and the rules. After that, routine posts go out on the schedule and anything unusual gets flagged to you first. You can switch to approve-everything at any time.
What do you need from me?
Admin access to your Instagram and Facebook page through Meta Business Suite, your Google Business Profile, the voice you want to sound like, and any real photos or footage you already have. That is enough for the first month.

What ran this week · Sunday night

One email. What ran, what broke, what got fixed.

Written by Clever from the ledger, read by Ori before it goes out. No pitch, no course, no partner offer. Leave whenever you like.

tickets · dispatched · closedfailed and fixedone file
what-ran · signupsundays · 21:00 ET

one row in our ledger · no third party · unsubscribe in one reply

Apply · CONTENT-ENGINE

Apply for this build.

Trade, name, phone. Clever reads it within a minute and a written plan for the content engine build comes back before anything is built. No price list; the scope is written from your own data.

  • · scoped from your own data
  • · runs on your accounts
  • · proven on our fleet first

apply · build request

full form →
no price list · scoped from your data