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03Follow-uplead agent FayeL3

Follow-up that actually runs

Lead follow-up is the cadence that works every open lead on your ledger at day 3, day 30 and day 180, asks closed? on every job that went quiet, and asks for the review the moment a job closes. It replaces the follow-up nobody in the shop has time to do. Every touch is logged, and the owner reads the weekly reconcile instead of chasing.

runs on your accountsyour keysno price list

Follow-up · Faye · one leadyour ledger · your voice
  1. DAY 0ticketQuote sent. No reply.
  2. DAY 3nudgeOne text, your voice. Still holds the slot?
  3. DAY 30check-inJob closed? Review link goes out once, not twice.
  4. DAY 180seasonBefore the cold or the summer. One line, then quiet.

three touches · then it stops · no lead goes stale

01 · What changes

What it replaces, what it automates, what it amplifies.

Replaces

  • The follow-up nobody does
  • A part-time assistant working a spreadsheet
  • Sticky notes on the dashboard
  • The review request that never gets sent

Automates

  • Day 3, day 30 and day 180 touches on every open lead
  • Closed? check-ins on jobs that went quiet
  • The review ask on close, with your Google review link
  • Weekly reconcile of open leads: who is real, who is dead
  • Close-capture sweep: closed jobs that never got marked
  • A lead audit so the ledger stays honest

Amplifies

  • Your phones: every ticket enters the cadence on day one
  • Your reviews: the ask goes out while the job is fresh
  • Your money: closes get captured, so revenue gets counted
  • Your judgement: the owner decides on the flagged ones only

02 · How it runs

Scope, connect, run, hand over.

The same four moves as every build, in the order they happen for this one.

BUILD · LEAD-FOLLOW-UP · L3
RUNS ON · YOUR ACCOUNTS · YOUR KEYS
  1. 01

    Scope from your open leads

    We read the ledger you have today: how many leads are open, how old, how many closed without being marked. That sets the cadence and the first sweep.

  2. 02

    Write the touches in your voice

    Each message is written for your business: the day 3 nudge, the day 30 check, the closed? question, the review ask. You approve the set before it runs.

  3. 03

    Connect the channels

    WhatsApp Business, SMS or email, on your accounts. The review ask uses your own Google review link.

  4. 04

    Run the first sweep

    The first run works the backlog: old leads get one honest touch, dead ones get closed, real ones get a date. You see the reconcile before the daily cadence starts.

  5. 05

    Hand over or manage

    The cadence is a set of routines on your ledger. Keep them and run them, or we run them and send the weekly reconcile.

03 · Compared, plainly

Who does what, and what breaks.

No dollar figures. Coverage, ownership and what happens at 2 AM. The last row is yours to fill in.

Lead Follow-up compared with the usual alternatives
What mattersClever buildOffice assistantCRM drip toolDoing it yourself
Works every open lead on a fixed cadenceYesPartlyYesNo
Asks closed? on quiet jobsYesPartlyNoPartly
Review ask the day the job closesYesPartlyPartlyNo
Weekly reconcile of what is realYesPartlyNoNo
Catches closed jobs never marked closedYesNoNoNo
Messages written for your trade, in your voiceYesYesPartlyYes
Runs on WhatsApp, SMS and emailYesYesPartlyPartly
Keeps going on vacation and sick daysYesNoYesNo
Owner only sees the flagged leadsYesPartlyNoNo
Lives on your own ledger, exportableYesPartlyPartlyYes
Your current costper month · write it in, we never willblank, for your own figureblank, for your own figureblank, for your own figureblank, for your own figure

04 · Proof · our own fleet

This build runs on our companies today.

Read from the ledger when this page loaded. A dash means the source was down. Not measured yet means the ledger has no source for it.

follow-up runs · 7d

0

ops_runs · category sales · 7d

Leads · last 30 days

0

ledger · leads · 30d

Closed · all time

$0

ledger · closed_amount

Connects to your accounts

Plugs into what you already pay for.

  • Your ledger (Supabase) or your CRM
  • WhatsApp Business and SMS for the touches
  • Google Business Profile, for the review link
  • Google Workspace, for email touches
  • Website forms, so web leads join the same cadence

Access is granted per account with your own tokens and can be revoked in your own settings. Nothing is shared between clients.

Where we build

Our own companies in New York and South Florida. The same rail, remotely, anywhere in the US.

FAQ

Questions about the lead follow-up build

Why day 3, 30 and 180?
Day 3 catches the lead that got a quote and went quiet. Day 30 catches the one that said later. Day 180 catches the seasonal job and the one that went with someone else and might be back. The days are defaults and are set per business during scoping.
Will my customers feel spammed?
No. Each lead gets one touch per stage, in plain language, from your business. A reply stops the cadence and flags a person. Anyone who says stop is marked and never touched again.
What does the closed? check-in do?
When a job goes quiet with no closed stamp, the customer or the tech gets one question: was this closed? The answer updates the ledger. It is how we find closed jobs that were never marked, which is where revenue goes missing.
Does it replace my CRM?
No. It runs on the ledger you already have, or on a Supabase ledger we set up under your account. If you use a CRM, the touches and stamps write back to it where the CRM allows.
What do you need from me?
An export of your open leads, your Google review link, access to the messaging accounts you want to send from, and the voice you want the messages in. One approval on the message set and it runs.

What ran this week · Sunday night

One email. What ran, what broke, what got fixed.

Written by Clever from the ledger, read by Ori before it goes out. No pitch, no course, no partner offer. Leave whenever you like.

tickets · dispatched · closedfailed and fixedone file
what-ran · signupsundays · 21:00 ET

one row in our ledger · no third party · unsubscribe in one reply

Apply · LEAD-FOLLOW-UP

Apply for this build.

Trade, name, phone. Clever reads it within a minute and a written plan for the lead follow-up build comes back before anything is built. No price list; the scope is written from your own data.

  • · scoped from your own data
  • · runs on your accounts
  • · proven on our fleet first

apply · build request

full form →
no price list · scoped from your data